I watched the default intro presentation in The Sphere recently. It was pretty cool. Of course, they do not showcase all the tech it is likely capable of. It was loud. The seats shook. But aside from the lame marketing messages built into the video, it was essentially IMAX on steroids. Same uncomfortable and cramped seating. It would be cool to see a concert in there though. It was not worth the $110 ticket cost, and then getting in there to find out the show was only about 45 minutes long even though you had to get there at a certain time, then they just want you to wander around the lobby and buy expensive food. LOL